1. Everyday life

   Third-party sellers, not Amazon itself, sell 62% of items on Amazon

   That was the share in July–September 2025, counted in paid units, not orders or revenue.

   Source: Amazon: quarterly disclosureOpen on the chart →

   More

   Most items on Amazon are sold by other businesses, which pay Amazon fees. One purchase can contain several units.

   Bars show the third-party share and its complement to 100%.

   • Third-party sellers’ share of paid units % of paid units

     62 · 2025-07-01–2025-09-30

     Amazon

   Published quarterly share; the second bar is 100 minus that share. Absolute units are not reconstructed.

   Amazon defines paid units and disclosure scope. This share does not count unique sellers or measure national platform penetration.

   A question for this picture

   How does third-party sellers’ role change in platform commerce and income?

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