Polestar in 2022: we will sell 290,000 cars in 2025, ten times as many as in 2021. It sold 60,119
Thomas Ingenlath, CEO of Polestar13 July 2022 · Polestar press release on Polestar 3 production in the US (6-K)
«It is an important next step towards our goal of selling 290,000 cars in 2025 – ten times more than we sold in 2021»
About 60,119 cars were sold in 2025 — roughly a fifth of 290,000.
Fact: Polestar, «Polestar reports record retail sales in 2025» (6-K, 2026-01-09)
The company sold 28,677 cars in 2021, 51,491 in 2022 and 44,851 in 2024. The goal was later dropped.
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Polestar is a Swedish electric car brand owned by Volvo Cars and China’s Geely. In 2022, as it went public, it named a sales goal for 2025. Here is how many cars the company actually sold.
First the words: who said it, when and where, verbatim (translations are ours). Answer Yes or No, or just open the answer: the stamp is the outcome, below it what came of it. On the chart the dark line is the fact year by year up to the deadline, the pale one after it; the blue dashed line is the promised number from the year of the words to the deadline, the light band the time the promise gave; the ring on the line is when it was said, the ring in the stamp’s colour the fact in the deadline year, beside it how far it landed from the goal. The numbers on the right are the scale.
- Thomas Ingenlath, CEO of Polestar, Polestar press release on Polestar 3 production in the US (6-K) quote
«It is an important next step towards our goal of selling 290,000 cars in 2025 – ten times more than we sold in 2021»
- What happened did not come true
About 60,119 cars were sold in 2025 — roughly a fifth of 290,000.
Polestar, «Polestar reports record retail sales in 2025» (6-K, 2026-01-09)
Goal: Polestar press release on Polestar 3 production in the US, 13 July 2022 (form 6-K, SEC). Fact: the company’s sales releases (6-K); for 2025, 9 January 2026. Outcome: «came true» — the promised number reached by the deadline («about» within 5%), an event happened before the end of the year promised; «exceeded» — with room to spare; «nearly» — short by no more than 10%; «late» — reached, but after the deadline; «did not come true» — not reached; «came true, then undone» — reached, then reversed. The deadline is the end of the year named.
The same goal was in the investor presentation before the stock listing in September 2021. Since October 2024 the company has been led by Michael Lohscheller.
A question for this picture
Why would a company going public name a goal ten times its current sales?