World: Google sends 90% of search referrals to websites
In 2025: Google 89.9%, Bing 4%, Yahoo! 1.4%, DuckDuckGo 0.8%. Annual search-referral shares in the Statcounter network. Not people or all queries; zero-click searches are unobserved.
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Annual search-referral shares in the Statcounter network. Not people or all queries; zero-click searches are unobserved.
Each bar is one measure’s share on the same percentage scale.
- Google % of search referrals
2025: 89.91%
- Bing % of search referrals
2025: 4.02%
- Yahoo! % of search referrals
2025: 1.37%
- DuckDuckGo % of search referrals
2025: 0.82%
Published values from one year, country and source. No category sums or causal conclusions.
Share of detected search-engine referrals to Statcounter network websites, all device types. Provider annual aggregate, not an average of monthly shares. Not a share of people, queries or time; zero-click searches are unobserved. Selected countries only; differently named provider columns remain separate.
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