UK: two companies account for half of online time
Meta and Alphabet: 48% of measured time in May 2024 and 51% in May 2025. YouTube on TV sets is excluded.
Source: Ofcom © · Online Nation 2025 · Ipsos irisOpen on the chart →
More
Meta and Alphabet: 48% of measured time in May 2024 and 51% in May 2025. YouTube on TV sets is excluded.
Bars start at zero and show source values in one unit.
- May 2024 % of measured online time
2024: 48
- May 2025 % of measured online time
2025: 51
Published estimates from one source are compared. Overlapping groups are not added as separate people; association is not causation.
Ofcom ©, Online Nation 2025, Ipsos iris data. UK online adults aged 18+, May of each year. Smartphones, tablets and computers, primarily personal devices; TVs and most work devices excluded. A limited report excerpt, not an open panel database.
A question for this picture
What changes for another age group or period?