UK: over three quarters of online time is on smartphones
In May 2025, smartphones accounted for 77% of online time on measured devices, up from 75% a year earlier. The rest was computers and tablets.
More
In May 2025, smartphones accounted for 77% of online time on measured devices, up from 75% a year earlier. The rest was computers and tablets.
Bars start at zero and show source values in one unit.
- May 2024 % of measured online time
2024: 75
- May 2025 % of measured online time
2025: 77
Published estimates from one source are compared. Overlapping groups are not added as separate people; association is not causation.
Ofcom ©, Online Nation 2025, Ipsos iris data. UK online adults aged 18+, May of each year. Smartphones, tablets and computers, primarily personal devices; TVs and most work devices excluded. A limited report excerpt, not an open panel database.
A question for this picture
What changes for another age group or period?