UK: daily WhatsApp reach is over three times Messenger’s
In May 2025, on an average day, 74% of online adults visited WhatsApp and 23% Messenger. These are shares of people, not numbers of app opens.
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In May 2025, on an average day, 74% of online adults visited WhatsApp and 23% Messenger. These are shares of people, not numbers of app opens.
Bars start at zero and show source values in one unit.
- WhatsApp % of online adults aged 18+
2025: 74
- Messenger % of online adults aged 18+
2025: 23
Published estimates from one source are compared. Overlapping groups are not added as separate people; association is not causation.
Ofcom ©, Online Nation 2025, Ipsos iris data. UK online adults aged 18+, May of each year. Smartphones, tablets and computers, primarily personal devices; TVs and most work devices excluded. A limited report excerpt, not an open panel database. Messenger means the app and messenger.com; messaging inside Facebook is excluded.
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What changes for another age group or period?