TV news users more often trust their news channel
UK, 2025–2026 survey: 65% of TV news users trust its news, versus 44% for AI and 39% for social/video news. Each bar has its own audience.
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UK, 2025–2026 survey: 65% of TV news users trust its news, versus 44% for AI and 39% for social/video news. Each bar has its own audience.
Bars start at zero and show source values in one unit.
- Broadcast TV % of UK adults aged 16+ who encountered news on the stated channel in the last month
2026: 65
- AI services % of UK adults aged 16+ who encountered news on the stated channel in the last month
2026: 44
- Social and video % of UK adults aged 16+ who encountered news on the stated channel in the last month
2026: 39
Published estimates from one source are compared. Overlapping groups are not added as separate people; association is not causation.
Ofcom ©, UK ages 16+, surveyed November 2025–March 2026. News encountered in the last month, including incidental exposure. Reach uses all respondents; trust uses users of news on each channel. Those denominators differ. AI includes apps, summaries and overviews. Channels overlap. Rounded estimates, intervals not imported; no trend spliced across the questionnaire change.
A question for this picture
What changes for another age group or period?