Sticking to familiar websites is more common than exploring many new ones
UK, 2025: 40% of online adults aged 16+ reported using no new websites; 14% reported lots. These are survey answers, not browsing logs.
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UK, 2025: 40% of online adults aged 16+ reported using no new websites; 14% reported lots. These are survey answers, not browsing logs.
Bars start at zero and show source values in one unit.
- No new sites % of UK online adults aged 16+ in the stated group
2025: 40
- Lots of new sites % of UK online adults aged 16+ in the stated group
2025: 14
Published estimates from one source are compared. Overlapping groups are not added as separate people; association is not causation.
Ofcom ©, Adults’ Media Use and Attitudes 2026. UK ages 16+, surveyed September 29–November 28, 2025. Each measure retains its own denominator; age and user group are labelled. Rounded estimates, intervals not imported. Methodology changed, so older years are not spliced into a trend. Task responses do not measure general intelligence; views of social media do not prove its effects.
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What changes for another age group or period?