On social media, about half post while others mainly watch
UK, 2025: 49% of social media users aged 16+ post, share or comment; 25% mainly like and 24% mainly read without interacting.
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UK, 2025: 49% of social media users aged 16+ post, share or comment; 25% mainly like and 24% mainly read without interacting.
Bars start at zero and show source values in one unit.
- Post, share, comment % of UK social media users aged 16+ in the stated group
2025: 49
- Mainly like % of UK social media users aged 16+ in the stated group
2025: 25
- Mainly read % of UK social media users aged 16+ in the stated group
2025: 24
Published estimates from one source are compared. Overlapping groups are not added as separate people; association is not causation.
Ofcom ©, Adults’ Media Use and Attitudes 2026. UK ages 16+, surveyed September 29–November 28, 2025. Each measure retains its own denominator; age and user group are labelled. Rounded estimates, intervals not imported. Methodology changed, so older years are not spliced into a trend. Task responses do not measure general intelligence; views of social media do not prove its effects. The three published rounded shares need not sum to exactly 100%; the remainder is not redistributed.
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What changes for another age group or period?