Snapchat: the French audience is eight times the Italian one
January–June 2026: 28.8m monthly recipients in France and 3.6m in Italy. Average values in Snap’s DSA report, not population shares.
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January–June 2026: 28.8m monthly recipients in France and 3.6m in Italy. Average values in Snap’s DSA report, not population shares.
Bars start at zero and show source values in one unit.
- France · million million monthly recipients
2026: 28.8247
- Italy · million million monthly recipients
2026: 3.5774
Published estimates from one source are compared. Overlapping groups are not added as separate people; association is not causation.
Snapchat DSA H1 2026: average monthly active recipients over six months, provider estimates. Not population penetration, daily users or ad reach. Countries are not added; the EU total is separately reported. Snap warns that calculations change and figures are not intended for comparison between periods: only one snapshot is shown.
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