{"id":"digital_uk_media_literacy","title_ru":"Великобритания: привычки, ИИ и медиаграмотность","title_en":"UK: habits, AI and media literacy","rows":42,"entities":1,"entity_types":["country"],"measures":["ofcom_ads_confident_correct","ofcom_ads_confident_wrong","ofcom_ads_unconfident_correct","ofcom_ads_unconfident_wrong","ofcom_ai_conversation","ofcom_ai_news_trust_less","ofcom_ai_news_trust_more","ofcom_ai_news_trust_same","ofcom_ai_search_summaries","ofcom_ai_search_summaries_often","ofcom_ai_work_study","ofcom_new_sites_many","ofcom_new_sites_none","ofcom_screentime_too_high","ofcom_social_active","ofcom_social_facebook","ofcom_social_feel_creative","ofcom_social_likes","ofcom_social_read","ofcom_social_tiktok","ofcom_social_video","ofcom_social_whatsapp"],"period_start":"2025-09-29","period_end":"2025-11-28","time_basis":["survey_wave"],"source_url":"https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/media-literacy-research/adults/adults-media-use-and-attitudes-2026/adults-media-use-and-attitudes-2026-report.pdf?v=415430","license":"Ofcom copyright; limited attributed factual numerical excerpt; https://www.ofcom.org.uk/about-ofcom/our-website/copyright","metadata":"/data/indicators/life/meta/digital_uk_media_literacy.json","pages":1,"page_size":100,"columns":["entity_type","entity_id","iso3","period_start","period_end","time_basis","measure","value","unit","dimensions","quality","source_url","raw_sha256"],"units":{"ofcom_ads_confident_correct":["% of UK search engine users aged 16+ in the stated group"],"ofcom_ads_confident_wrong":["% of UK search engine users aged 16+ in the stated group"],"ofcom_ads_unconfident_correct":["% of UK search engine users aged 16+ in the stated group"],"ofcom_ads_unconfident_wrong":["% of UK search engine users aged 16+ in the stated group"],"ofcom_ai_conversation":["% of UK AI users aged 16+ in the stated group"],"ofcom_ai_news_trust_less":["% of UK AI-aware adults aged 16+ in the stated group"],"ofcom_ai_news_trust_more":["% of UK AI-aware adults aged 16+ in the stated group"],"ofcom_ai_news_trust_same":["% of UK AI-aware adults aged 16+ in the stated group"],"ofcom_ai_search_summaries":["% of UK online adults aged 16+ in the stated group"],"ofcom_ai_search_summaries_often":["% of UK online adults aged 16+ in the stated group"],"ofcom_ai_work_study":["% of UK AI users aged 16+ in the stated group"],"ofcom_new_sites_many":["% of UK online adults aged 16+ in the stated group"],"ofcom_new_sites_none":["% of UK online adults aged 16+ in the stated group"],"ofcom_screentime_too_high":["% of UK online adults aged 16+ in the stated group"],"ofcom_social_active":["% of UK social media users aged 16+ in the stated group"],"ofcom_social_facebook":["% of UK social media users aged 16+ in the stated group"],"ofcom_social_feel_creative":["% of UK social media users aged 16+ in the stated group"],"ofcom_social_likes":["% of UK social media users aged 16+ in the stated group"],"ofcom_social_read":["% of UK social media users aged 16+ in the stated group"],"ofcom_social_tiktok":["% of UK social media users aged 16+ in the stated group"],"ofcom_social_video":["% of UK social media users aged 16+ in the stated group"],"ofcom_social_whatsapp":["% of UK social media users aged 16+ in the stated group"]},"parts":[{"id":"digital_uk_media_literacy","rows":42,"page_offset":0,"pages":1,"csv":"/data/indicators/life/datasets/digital_uk_media_literacy.csv"}],"inputs":[{"url":"https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/media-literacy-research/adults/adults-media-use-and-attitudes-2026/adults-media-use-and-attitudes-2026-report.pdf?v=415430","resolved_url":"https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/media-literacy-research/adults/adults-media-use-and-attitudes-2026/adults-media-use-and-attitudes-2026-report.pdf?v=415430","retrieved_at":"2026-10-07T19:22:10.511707+00:00","sha256":"77139d428f6c2a1cd0032070d21c69d08339c2532ba14c35d7dd067ae1e02921","bytes":5927249,"content_type":"application/pdf","retrieved_via":"browser download from publisher page; automated HTTP received 403"}],"notes_ru":"Ofcom ©, Adults’ Media Use and Attitudes 2026. Опрос 7 533 жителей Великобритании 16+, 29 сентября — 28 ноября 2025. У каждой оценки свой знаменатель: интернет-пользователи, пользователи соцсетей, поисковиков, ИИ или слышавшие об ИИ; модули задавались подвыборкам. Самоотчёты, кроме ответов на описанные задания. Оценки округлены; интервалы не импортированы, малые различия не считаются значимыми. В 2025 три опроса объединили в один, изменив порядок и маршрутизацию вопросов: прежние годы здесь не склеены в тренд. Связь активности с отношением к соцсетям не доказывает причин. Небольшая числовая выписка; полный отчёт не перепечатывается.","notes_en":"Ofcom ©, Adults’ Media Use and Attitudes 2026. Survey of 7,533 UK adults aged 16+, September 29–November 28, 2025. Each estimate has its own denominator: online adults, social media users, search engine users, AI users or AI-aware adults; modules use subsamples. Self-reports except responses to stated tasks. Rounded estimates; intervals not imported and small differences are not significance claims. Three surveys merged in 2025, changing question order and routing: older waves are not spliced into a trend. Associations do not show causation. Limited numerical excerpt; the full report is not republished."}