{"dataset":"digital_uk_ofcom","title":"UK: online time and messaging","page":0,"pages":1,"rows_in_page":24,"total_rows":24,"columns":["entity_type","entity_id","iso3","period_start","period_end","time_basis","measure","value","unit","dimensions","quality","source_url","raw_sha256"],"rows":[["country","GBR","GBR","2024-05-01","2024-05-31","may_snapshot","ofcom_daily_minutes",260,"minutes per internet user per day","{\"group\": \"all\", \"method\": \"Ipsos iris passive panel\", \"page\": 12, \"population\": \"UK online adults aged 18+\", \"reference_month\": \"May\"}","reviewed_published_excerpt","https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2025/online-nations-report-2025.pdf?v=409837#page=12","fbe7169929d37fbb6c43edb8e98187c01cfedf2c0b479d71fd7bad392a99165c"],["country","GBR","GBR","2025-05-01","2025-05-31","may_snapshot","ofcom_daily_minutes",380,"minutes per internet user per day","{\"group\": \"age18_24\", \"method\": 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visitors"],"ofcom_meta_alphabet_time_share":["% of measured online time"],"ofcom_smartphone_time_share":["% of measured online time"],"ofcom_whatsapp_daily_reach":["% of UK online adults aged 18+"],"ofcom_whatsapp_monthly_millions":["million monthly visitors"]},"time_basis":["may_snapshot"],"source_url":"https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2025/online-nations-report-2025.pdf?v=409837","license":"Limited attributed numerical excerpt: Ofcom copyright, Online Nation 2025, underlying estimates Ipsos iris. https://www.ofcom.org.uk/about-ofcom/our-website/copyright . Not an open licence to the Ipsos panel or its underlying records.","notes":"Ofcom, Online Nation 2025, Ipsos iris. UK internet users aged 18+; May of the stated year, not an annual average. Passive measurement on smartphones, tablets and computers, primarily personal devices; TV and most work devices excluded. Time is per internet user per day. Service reach is the share of online adults in a month or average day (separate measures). Hours and minutes converted to minutes. Small checked numerical excerpt, not a redistribution of the commercial panel. Messenger covers the app and messenger.com, excluding messages inside Facebook. Differences from CNNIC surveys prevent a cross-country ranking of these hours.","inputs":[{"url":"https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2025/online-nations-report-2025.pdf?v=409837","resolved_url":"https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2025/online-nations-report-2025.pdf?v=409837","retrieved_at":"2026-10-07T17:32:20.094431+00:00","sha256":"fbe7169929d37fbb6c43edb8e98187c01cfedf2c0b479d71fd7bad392a99165c","bytes":4349112,"content_type":"application/pdf","acquisition":"Browser download of the public Ofcom report"}],"metadata_url":"https://macroscope.is/data/indicators/life/meta/digital_uk_ofcom.json","csv_files":["https://macroscope.is/data/indicators/life/datasets/digital_uk_ofcom.csv"],"next_page":null}