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Не ежедневная аудитория, не доля населения и не охват рекламы. Исходная единица — получатели; показано в миллионах; годовой CSV округлён до четырёх знаков, исходное число сохранено в подробном наборе. Итог ЕС опубликован отдельно: страны не складываются. Snap предупреждает в отчёте H1 2025, что меняет расчёт и значения не предназначены для сравнения между периодами. 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